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The report also predicts that digital assistants will increase the volume of decision-making by 21% by 2026. Using these emerging technologies drives organizations to think proactively about supply chain management and fuels more accurate predictions of customer needs. Demand forecasting is a process within supply chain operations that uses historical data for demand planning and […]

Before getting into methods, it’s worth grounding the discussion in outcomes. Strategic forecasts look 6-24 months out and inform vendor contracts and capacity planning. Tactical forecasts run 1-6 months out and shape assortment and promo planning. Promotions, omnichannel complexity, and compressed planning cycles have made demand planning simultaneously harder and more critical. And in today’s